Chairwoman Savage Introduces Calorie Posting Local Law

Recently, Schenectady County Legislature Chair Susan E. Savage introduced a local law to require chain resturants to post caloric information.

“It’s important that we provide the information necessary for individuals to make smart, educated choices about the food they are eating,” said Susan E. Savage, Chair of the Schenectady County Legislature. “By requiring chain food service establishments to post calorie information on menus and menu boards, we are enabling people to make informed choices”

A January 6, 2010 Stanford Graduate School study found that calorie posting on menu boards does influence consumer behavior. Using data provided by Starbucks, the study found calorie posting led to a 6 percent calorie per transaction decrease. The study also found that calorie posting “did not cause any statistically significant change in Starbucks revenue.”

“Many chain restaurants already make some information available, but most of the time this information is behind a counter and the patron must ask for it,” said Savage. “Recent surveys have shown that patrons are much more likely to reduce their calories per order when they see calorie information at the point of purchase. This legislation will be good for consumers while having little if any impact on the restaurants.”

By enacting this legislation, Schenectady County would join New York City and Albany, Nassau, Suffolk, Ulster and Westchester Counties in requiring menu postings in New York State. Governor Paterson has also proposed State-wide legislation requiring calorie posting in restaurants, supermarkets and convenience stores that belong to large chains.

Watch the press conference below: